Going back to 2016 Simone, coming back to Florence after an important professional experience at the Genovese’s family Australian Roastery, found its own brand “La Sosta Specialty Coffee”. The aim is to offer something unique in Florence and in Italy: lead the people through the discovery of a variety of aromas and flavors hidden behind the coffee roastery.
SIMONE GUIDI, DOC Florentine, born in 1987, founder of “La Sosta Specialty Coffee”.
His passion for the coffee starts more than 10 years ago when he was working as Bartender in a cocktail-bar in Florence, where a Cappuccino was asked during happy hour.
Having no idea of how a Cappuccino needs to be served, he realized his big gap.
From there he started his adventure discovering the Coffee roasting process.
Ethic, Sustainable, Healthy: Specialty coffee
Ethic because it aspires to give value to the human work of all the small farmers around the world.
Sustainable because it helps the productors to reach the independency and sustenance on top of the environment where they work and live.
Healthy because it is the result of a sustainable agriculture and an accurate selection that makes it flawless. This product is processed with a light toasting process that exalts the aromas and reduce the potential creation of harmful substances inside the grain.
La Sosta Specialty Coffee starts its work from the selection of the coffee grains with the careful choice of the raw materials, going to the accurate and full of attention process of coffee roasting. The method ends with the creation of a human relationship, direct and honest, with all the clients to better understand their taste and needs. The final goal is to totally reach their demand.