2016, Simone came back to Italia and he took up the way to became Roaster: he went back to the Artisanal Roastery, where he worked as assistant in 2014, as Head.
This experience is for him so important that 30th September 2016 he launch his own first brand of coffee called “LA SOSTA SPECIALTY COFFEE”. More then education and services for companies, he started to produce and distribute his own coffee in Florence, as a real Coffee Shop.
From 2017 to 2019 he cooperate with different companies in the coffee industry: from coffee productors, importers, coffee machine producers, roasteries, schools and cafés.
At the beginning of 2017, Simone became Q-GRADER Arabica also, this means that he is a professional certificated taster of Arabica coffee.
January 2018 Simone became also COFFEE PRO, a professional title who supported by DALLA CORTE, company who produce espresso machines in Milan.
July 2019 Simone and Genovese family created G100 society.